Take Care of Your Lawn This Summer for a Lush Landscape

The excitement of Summer is in the air as we feel the warmer weather and see the buds of Spring bloom into full flowers.  The grass of our lawns are begging to be mowed. Taking care of our lawns this season can make the difference between a lush, healthy lawn and a coarse, brown eyesore, especially when rainfall is sparse.
 
Most people take pride and care in maintaining their lawns, although weather conditions often hamper even a green thumb’s best efforts. And, it’s not just a matter of beauty — or friendly neighborhood competition. Maintaining your home’s landscape is important for property values.
 
One thing to keep in mind as the Summer's sun bears down on us- many people actually water their lawn more than necessary. As a result, lawns have developed a reputation for using a lot of water. Instead of following a predetermined watering schedule, check the soil moisture regularly. You can then alter your schedule to better meet your lawn’s needs.
 
To check soil moisture, a quick way to check for moisture is to put a screwdriver into the soil. If it penetrates the soil easily, it is moist. If not, you know your lawn is getting dry. Easy!
 
During dry summers, consider watering half as much as usual. Lawns will stay mainly green, with a few brown spots, if they receive ½ to ¾ inch of water per week. Watering once or twice a week to apply this amount of water should be sufficient.
 
Another option, one that home owners may be reluctant to consider, is to forgo watering altogether and allow the turf to go dormant and turn brown during the summer. If having a brown summer lawn is not your idea of compromise, here are some additional lawn care strategies from Roch Gaussion, Ph.D., associate professor of Agronomy and Horticulture at the University of Nebraska, Lincoln: 
  • Minimize fertilization. Over fertilized and over-watered lawns tend to lack the wherewithal to thrive under stress. This spells trouble during a drought because the lawn hasn’t developed a deep root system. Heavily fertilized lawns also require more water, so home owners may want to wait until fall to fertilize.
  • Mow your lawn properly. A good rule of thumb for mowing is "never remove more than one-third of the grass at one time," Gaussoin recommends raising the mowing height of your lawn mower to at least one setting higher than you’re using now. He adds that mowing higher forces grass to develop and use deeper roots.
  • Try mulching — even if you don't have a mulching mower. Let clippings remain on the grass. Lawns tend to lose more water and nutrients through evaporation when you remove clippings.
  • If you didn't aerate your lawn in the spring, consider doing so this fall. Aeration creates small holes in the ground that allow water to soak deeper into the ground and promotes root growth.
  • Maintain your lawn care equipment. Sharpen mower blades at least twice this summer. Dull blades tear grass, forcing grass to use 40 to 60 percent more water while it struggles to recover from stress.
  • Finally, water deeply and infrequently. According to Gaussoin, watering from 4 a.m. to 9 a.m. is ideal. Irrigating during the day wastes water, because much of the water evaporates in the heat.
Even if your community has imposed water limits, it doesn’t necessarily sentence your lawn to a long, brown summer. Follow them. Watering on alternate days can save 40 to 50 percent of water, and heeding these few guidelines will go a long way to helping you maintain and enjoy your lawn, even though the hot, dry summer.

Visit the Asheville Home Builders Association website to find a list of qualified landscapers who can help keep your lawn beautiful this Summer and beyond!

KC Hart is the Director of Marketing & Communications for the AHBA. 
Source: NAHB.org

Systems-Built Homes


It has been called the future of housing- the construction of a home off-site in a controlled environment.  Once thought of as cheap or tacky, today’s pre-fabricated homes are gaining popularity and are now likely to even be luxury homes. Like the factory production of cars, concrete, log, modular and panelized construction are now common place among our neighboring homes. It is a trend of building that is showing signs of growth despite a difficult building climate.
A new generation of systems-built homes are tearing down old stereotypes.  These homes are delivered quickly, with attention to quality control, and offer many green characteristics.  Its fast, less expensive than stick-built and low risk.  With all the control systems in place in the factory environment, the quality is consistently high. The process of building panelized custom homes is pretty straight forward.  Plumbers and other subs can put in the materials for four houses in one day in the factory. Then, the homes are set in place on site and assembled with startling speed, a crane lowering the pieces into place within mere hours.  All the sections are clearly marked.  The floor joists, walls and roof rafters match up the connection points so they are easily assembled. The home can be enclosed in about 10 days. Then comes installation of the exterior trim, windows, etc.  Move-in can be accomplished in roughly four to six months
A study on the NAHB website compares two identical houses – one stick built and one panelized- and found that the panelized home saved 253 hours of labor and $4560 in labor.  Currently, only 3% of homes in the U.S. are modular so competition with traditional stick built houses is minimal. But the idea of pre-fabricated homes is appealing to homeowners who are looking for options in the midst of a tough economy.  According to experts, it gets built quicker and you can save 30 to 50% of stick built equivalents. 
There are some downsides to building modular. The decisions all have to be made upfront, before the house is started in factory. Typically when you are building a modular home, you have to pay the builder in full before the home is completed. And you will need to own the land you decide to build on versus buying the house and lot from the builder.
A few tips if you are looking into systems-built homes:
-Choose your company carefully and stay local to keep delivery charges down. You can contact the Asheville HBA office for a list of companies who build systems-built homes.
-Get to know the production staff at the panelized factory, not just the salespeople.
-Request to take a tour of the plant and visit the assembly line to see how a project is created and completes.
 KC Hart is the Director of Marketing & Communications for the Asheville Home Builders Association.

QR Codes: An Emerging Marketing Trend

What is a QR code anyway?
A Quick Response code (QR) is a two-dimensional barcode, read by smartphones and other camera phones or by dedicated QR code readers. The codes are encoded with text, URL, phone numbers or other data. The QR code technology is already pretty common overseas (imagine that!), especially in Japan where it originated.  The concept is still emerging here in the States as a new marketing trend, but seems to be catching on quickly. The use of QR codes is free of licensing, so the technology is available to use by any company. The codes are being used on menus, magazines, business cards, coupons, t-shirts- basically anything that can be scanned. The user scans the QR code and, through their phone, can automatically dial a phone number, visit a specific social media site or home page URL, set their phone calendar with an event (complete with alarm for a reminder), set the phone GPS with a physical address, just to name a few ideas.  I love the concept because it incorporates design with technology and has a specific, user-generated purpose.

How are they being used?
These codes are popping up in marketing campaigns, both in traditional and interactive media partly because they allow marketing professionals to easily track response rates. They are being used in tradeshows, billboards, direct mail pieces, coupons and contests, and in guerrilla marketing campaigns.  Use these codes to drive traffic to exclusive online content, offering prizes or other incentives. The majority of consumers may not being using these codes on a regular basis yet, but curiosity will make them check it out. Those that are already using them will be tech-savvy and more likely to visit your website, or be influenced by your social media campaign.

Well-known companies are using QR codes in various ways. Pepsi prints QR codes on bottles to direct customers to their website.  Designers are using them on their mailers to give customers exclusive online content like runway videos and limited edition collections.  Restaurants are using QR Codes to list product nutritional information on its packaging. Real Estate agents are using them on signage to provide details about the house for sale. The codes are also being used in unusual ways-food suppliers are using them to show where their product is grown and when it was harvested, an English version of “The Amazing Race” reality TV show is using the codes as part of the treasure hunt, and Japan has even put them on tombs to give background on the interred (creepy!)

So how can you use these codes for your small business?
You can drive traffic to your website by offering exclusive contests or discounts for QR code users.  Track traffic to your website by using different codes on different marketing pieces, therefore knowing which piece has the best ROI (return on investment). Thank customers for their patronage and put one on receipts to offer a discount on their next purchase. Encode one with a Google map for your store location. Encode one with product reviews and information or price comparisons. Send the user to YouTube to see your online commercial. You can make it part of your campaign by placing them on t-shirts, business cards, billboards, or magnets.  Or get creative, like Lego who made one out of lego blocks, and make the QR code the central part of your campaign.

If you still aren’t convinced about the future of QR Codes in your business marketing, let your customer tell you- In a recent study commissioned by ad agency MGH, 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code. Check out the whole study here: http://mghus.com/qr-code-survey-results. You can generate a QR code using a site like Kaywa, iCandy, or Stickybits. Kaywa will also provide the code reader for your phone, so will Barcode Scanner.  You can install the app on your phone with ease.

KC Hart is the Director of Marketing & Communications for the Asheville Home Builders Association.